Goodyear | Product Launch Videos

The Eagle® F1 SuperCar® 3 tire is a race-inspired tire

Did you say fast cars and winding roads? Don’t threaten us with a good time!

When FCB Chicago and Goodyear approached us to produce two Product Launch videos to introduce Goodyear’s new tires, the Goodyear Eagle Exhilarate™ and the Goodyear Eagle® F1 SuperCar® 3, we jumped at the opportunity.

The goal for both spots was to showcase each tires’ performance in a way that thrills and inspires you to turn every road into your canvas.

Shooting in and around Los Angeles, our director Steven Weinzierl and cinematographer Derek McKane captured these ultra-high performance tires in action, navigating from the contours of the city streets to the curves of the canyons. Goodyear believes that inside every drive lies the promise of something more, so we all worked to bring that philosophy to life.

We had a blast on this project. A huge thanks to our incredible crew!

Take a peek behind the scenes!